Crafted in Jalisco, Mexico; Founded in Austin, Texas.
THE CREATOR
Victor Diaz was born and raised in Jalisco, Mexico, where he grew up immersed in a rich tapestry of family, tradition, and the mesmerizing agave fields. From the age of 14, Victor knew he was destined to explore and create.
His deep-rooted connections in the heart of Mexico serve as the foundation upon which he has built the artisanal tequila brand, Carabuena. After moving to Austin, Texas in 2012, Victor quickly found a home in Maudie’s on Lake Austin Blvd, where he not only honed his bartending skills but also cultivated lasting relationships with the Austin community.
Victor's experience in hospitality furthered deepened his connection to his roots, and fueled his dream of creating his own tequila. Over the next decade, he crafted the Carabuena brand, forged a partnership with a trusted distiller, and meticulously refined his vision.
Today, Victor still proudly calls Austin home, from where he continues to celebrate his Mexican heritage, and share the spirit of Carabuena Tequila with the world.
THE Distillery
Our agave is fully grown, harvested, cooked, distilled, and bottled at NOM-1641, located in the heart of Tequila, Mexico. The family running the operation has passed down their honed techniques through three generations, and takes great pride in personally overseeing every step of the process.
Our distillery is uniquely positioned, granting us exclusive access to the finest nearby agave fields. This proximity ensures that only the highest quality agave is used in Carabuena Tequila, preserving the authenticity and purity of each batch.
Since our blue weber agave is planted on family-owned land, this allows the healthiest plants to fully grow to their potential before harvest. A truly hands-on approach ensures that the agave we use is planted, grown, and harvested under optimal conditions, resulting in superior quality and flavor.
THE Brand
Carabuena is made by creators for creators, and to inspire those who desire to live their best side.
Our brand artwork by artist Pistachie pays homage to the mythical nahuales, which are an ingrained element to the identity of the community of Tonalá, Jalisco. In Tonalá, nahuales are represented in the shape of a catlike body with a human face.
Nahuales are representative of guardians of society, and can also take the form of dogs, cats, and birds, or even hills, minerals, and rocks. The figure of the nahual is linked to a worldview of the native peoples, in which it was believed that humans are dual-beings made of two parts: nahual and tonal.
The tonal is the reasonable side of humanity — the thinking, material part. The nahual is the spiritual side — the artist found in every being, linked to nature, animals, and earth.
A nahual is a human being who has the power to shapeshift into their tonal counterpart — the inspiration behind Carabuena’s slogan, “Live Your Best Side.”
